Email marketing over the past few years has started playing a vital role in determining growth and success of a business altogether. With a company sending a service oriented e-mail to targeted group of customers or potential buyers telling them or informing them what exactly their product or service is all about. The basic purpose of email marketing is lead generation that is sending an email with apt content and a link to your website resulting in rapid increase in visits to your business website. Being an affordable and cost effective medium, email marketing still requires certain amount of mind work and strategization to work in favor of the company and organization.
The pros and cons to email marketing is something one needs to be completely aware of, that is apt usage of right words and content, catchy liners or headlines enabling customers to click the email received resulting in high website visits and better search engine ranks. Not only it builds a strong customer base and loyalty but also creates some level of trust in the intended services or products offered. Whilst creating brand awareness Email marketing has opened new gates of online publicity on just a click. If we talk about disadvantages of email marketing then one of the major drawbacks of email marketing is non opening of the email sent. Many targeted customers don't even view or open the email which directly effects the brand popularity of the organization.
If we talk about types of email marketing then the list is very long. Some of them have been explained below:
- Greeting Email Marketing which includes sending welcome mails, wishes mails like on that of birthdays, work anniversaries, introduction to company emails, etc. These types of emails indirectly talk about the amazing management structure existing in your organization.
- Announcement Emails which let people in your organization or company know about certain happenings which are about to or have happened in the organization. Apart from that new rules or regulations which have been introduced within the organization can easily be communicated.
- Alert Emails or Marketing is specially related to sending emails which specify happenings related to your accounts in banks, etc. like email reflecting your last transaction, credit or debit made to or from your account, and a lot more. All of this helps you keep a good track of your finances.
- Promotional Email Marketing which significantly helps an organization in introducing their products or services to selected range of customers or potential prospects. The main purpose of this technique is basically to build brand awareness and promote customer interest along with their engagement.
This mode of promotion is quite efficient in handling and maintaining a healthy relationship with the current customers keeping future scope of targeting potential ones while converting them into leads. Webbale Technology offers affordable email marketing services to variety of organizations in India. Be it any type of requirement, our experts caters to all your requests in the best way possible, providing optimum results via our email marketing campaigns.
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